Brick by Brick | The PPC Playbook | Elias Garcia Copper Rock Marketing | Episode #6

Brick by Brick Podcast

• 28 min

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In this episode, Tyler Webster, CEO of Old Mill Building Products, sits down with Elias Garcia, founder of Copper Rock Marketing, to talk about one of the most effective growth tools for builders today — PPC lead generation marketing. Elias specializes in helping builders, contractors, and construction companies generate qualified leads through Google Ads and paid search strategies. In this conversation, he breaks down how PPC marketing works, why it’s such a powerful tool for builders looking to grow, and the common mistakes contractors make when trying to run ads themselves. Tyler and Elias dive into how builders can use paid advertising to consistently generate project inquiries, how targeting and keywords impact results, and why having the right marketing strategy behind PPC campaigns makes all the difference. If you’re a builder, contractor, or construction company looking to generate more leads and grow your pipeline, this episode offers practical insights into how paid search marketing can drive real business results. In this episode: • How PPC and Google Ads generate leads for builders • The biggest mistakes contractors make with paid ads • Targeting the right customers through search marketing • Turning website traffic into real project inquiries • Marketing strategies that help builders grow consistently Subscribe for more conversations with builders, entrepreneurs, and industry leaders shaping the future of construction.